Everything you do should be built around a STORY!
As often happens, Nick and I came at this whole STORY thing independently during our ongoing work, coaching and training. It happened several years ago. We were at Eagle Creek kicking around some ideas for upcoming Board and Custom Training when we realized that we had both been putting increasing emphasis on the whole idea of STORY.
STORYLINES. STORYBOARDS. STORYTELLING. We agreed that the Power of Story transcended just about everything.
The POWER of STORYTELLING is a given. It goes back, literally, to the beginning of humankind! STORIES are, without question, the most meaningful way to communicate any (and I mean ANY) MESSAGE!
It’s so much easier for you and your Board and anyone connected with your For Impact organization to SHARE THE STORY and PRESENT THE OPPORTUNITY … than it is to go and ‘ask for money!!!’
STORY helps with the Open, Dialogue, Conversation, and much more. Building, telling, sharing your STORY is ALL you need to do. And I mean that pretty literally.
In our For Impact world, ‘SHARE THE STORY’ is about:
- STORIES … here’s the ‘short list:’
(Change/Save/Impact Lives. Solve Problem. The Movement)
(Cast a Vision. Purpose. 30,000’. “Where do we want to be in 1,000 days?”)
Your PERSONAL STORY.
(Part of Flow/Open. 3 Bullets.)
The LEGACY/HISTORY STORY.
(100 Years Old. Founded before the Country. 1st _______.)
The MATH/NUMBER STORY.
(The Gap. Income & Expenses. Revenue Streams. Transformational.)
The CAUSE & CASE STORY.
(Again: Problem/Solution. Impact.)
The MODEL STORY.
(Business Model. Funding Model.)
The PLAN STORY.
(The HOW we will get there. The ‘Blue’ Plan and the ‘Green’ Plan.)
The FUNDRAISING/DEVELOPMENT STORY.
(Authentic. Haven’t been out asking, etc.)
The BOARD STORY.
The TALENT STORY.
The PROSPECT STORY.
What are YOUR stories?